The Ehsaas Program: A Game-Changer in Social Protection

The Ehsaas Program: A Game-Changer in Social Protection

The Ehsaas Program, launched by the Government of Pakistan, has emerged as one of the most impactful social protection initiatives worldwide. The word “Ehsaas,” meaning “to feel” in Urdu, encapsulates empathy and a commitment to uplifting those in need.

This comprehensive program was introduced to mitigate the socioeconomic effects of the COVID-19 pandemic and has provided financial relief to millions of vulnerable households, particularly women, through direct cash transfers. The initiative, initially spearheaded by Dr. Sania Nishtar, serves as a model for innovative and scalable poverty alleviation programs.

Global Recognition and Unprecedented Impact

The Ehsaas Program has received global acclaim for its wide-reaching impact. A 2021 report by the World Bank ranked the Ehsaas Emergency Cash Program:

• Fourth globally in terms of the number of people covered.
• Third globally in terms of the percentage of the population served.

The Emergency Cash initiative disbursed stipends of PKR 12,000 ($48) to nearly 15 million households, positively affecting over 100 million people—almost half of Pakistan’s population.

The World Bank praised the program’s rapid implementation and vast coverage, calling it one of the most remarkable large-scale social protection measures ever introduced.

Economic Empowerment Through Women-Centric Initiatives

A cornerstone of the Ehsaas Program is its strong emphasis on women’s empowerment, with over 50% of its initiatives directed toward uplifting women.

• Ehsaas Kafaalat Program: Provides direct cash transfers to low-income women, ensuring financial support for essentials like food, healthcare, and education.
• Ehsaas Interest-Free Loan Scheme: Enables women to start small businesses, fostering financial independence and economic empowerment.

Dr. Sania Nishtar highlighted that empowering women not only benefits families but also strengthens society and the economy. She stated that the government is committed to lifting seven million of the poorest women in Pakistan out of poverty, helping them unlock their potential.

Promoting Sustainable Livelihoods and Gender Equality

The Ehsaas Program also focuses on creating sustainable livelihoods:

• Ehsaas Aamdan Program: Provides assets such as sewing machines, shops, livestock, and vehicles to help families generate long-term income. This initiative empowers women at the grassroots level, contributing to economic stability and entrepreneurship.
• Ehsaas Nashonuma Program: Offers financial incentives for nutrition, giving $7.18 for girls and $5.39 for boys under the age of two. This encourages families to value female children, combat cultural biases, and address malnutrition.

By promoting gender-sensitive financial support, the Ehsaas Nashonuma Program is redefining societal attitudes and emphasizing the importance of gender equality in Pakistan.

Driving Social and Economic Transformation

The Ehsaas Program is not just a poverty alleviation initiative; it is a catalyst for long-term development in Pakistan. Its innovative approach provides valuable lessons for other nations seeking to redefine the welfare state.

By focusing on gender equality and empowering women, Ehsaas mirrors strategies adopted by economically advanced countries. This alignment underscores the critical role of women in achieving sustainable development and addressing pressing challenges like poverty and inequality.